The launch of our new stick has yielded a bunch of incredible feedback. Please keep it coming! We thought we’d take a moment to answer two of our most commonly asked questions and let you know a little about our process of development.
Do you plan to make a grapefruit version of your new sticks?
When will we see a baking soda free version of the stick?
The Lavender Bergamot and the Lemon Eucalyptus are the only versions of the stick that we have plans for in the near future. Besides taking f-o-r-e-v-e-r to develop these and wanting to enjoy our honeymoon with them– we’re also such a small team that it takes a lot of work to launch new products, holy smokes!
Here are some technical reasons why…
When we formulated the deo sticks, we had a few key things in mind (besides using awesome, safe, organic, recognizable ingredients and a biodegradable stick). The stick has to be effective, gentle and non-greasy. Seems like we should easily be able to translate the cream recipes, right? Well, it’s more complicated than just adding some wax and putting it in a tube. We made over 30 versions of the stick before we landed on this final version.
We were unable to make a successful deodorant that met those standards and with the same scent as the Grapefruit Baking Soda deodorant. The essential oils in the deodorants are just as hardworking as the other ingredients- they’re not just a pretty scent! To create a Grapefruit version, we would have to increase the amount of those citrus essential oils to an unsafe dilution for them to be as effective as they are in the cream. Or we would have to increase the amount of baking soda, which would lead to irritation. Or we would have to increase the amount of powder, which would lead to a gunky mess.
This has a lot to do with the method of application. Even though the stick version is a more favorable application method, it’s not as thorough as the cream. Applying with your fingers means that you can apply more and rub it all the way in- so it won’t stain clothes or cause abrasion (which leads to irritation). The sticks have to be able to work with less product applied since people won’t be rubbing it in with their fingers.
Essential oils all function very differently and all have different levels of effectiveness. In the end, we chose some stronger more antimicrobial oils that we could use at a lower dilution.
Because less is applied, the addition of that teeny amount of baking soda gives a little added “oomph” to the recipe- making it more effective. We did our due diligence on this. Last summer, we had some of our most loyal and “sensitive” customers, store owners and family (who use our BS-free deo) test out the sticks until we landed on something that works and had the least amount of baking soda while still giving fresh results.
We hope you’ll give them a try! Shop it here.
I've recently made a promise to myself to simplify not only the products I use, but the ingredients that go in them. This is why I love the Cocoa Skin Cream.
If you're like me and love the new Deodorant Stick, you've probably been wondering what's up with the paper packaging. While Meow Meow Tweet is known for their effective, vegan deodorants in adorable glass jars, this new stick is made with a sturdy paper that's actually biodegradable. It offers the convenience of a deodorant stick without the wasteful plastic packaging.