We are arriving at our two and a half-year anniversary as the collaborative soap-making, botanical-slugging, deodorant-sniffing: Meow Meow Tweet. From the beginning we approached our branding as an overall aesthetic sensibility derived from our drawing style and subject matter. People know us as the “cat soap folks” and we’re totally cool with that, because aside from the many other things we do, we are that.
Up until now, we were hesitant about developing our brand through a logo, because we didn’t want to lose the fun of our multifarious imagery. So, it was with some surprise that 2012 rolled around and in our “old age” we decided to introduce a logo into our company.
We met Sarah Hallacher through her design first. The creator of the hilarious and absurd Vegan Shop-Up posters, she is also an artist, interactive designer, cook and member of a rad video collective. We met with Sarah in Tompkins Square Park with a bit of trepidation, as we had never brought a third party into our collaboration before. After an epic conversation, we were convinced that not only was she the perfect person to work with on the logo, but she is pretty damn cool too. Double plus!
She approached the design of our logo holistically as a representation of our diverse collaboration, as well as those things we bring into the world. Check out her process here.
We especially love this part of her thought process:
"Meow Meow Tweet is run by two brilliant artists, musicians & makers who collaborate together to create beautiful songs, installations, videos and more. Much like "meow meow tweet" is a conversation between two animals, Tara and Jeff’s life together is a conversation between two artists. This visual identity expresses who they are as a team, and plays on the animal illustrations found on their packaging."
And of course, the final result,
Thank you Sarah!
It's been 75 years since President Roosevelt enacted the executive order which allowed the U.S. military to exclude any and all persons from an area after the Japanese attack on Pearl Harbor. Although no single racial or ethnic group was mentioned in the order, hundreds of thousands of Japanese-Americans were forced out of their homes and moved into camps.
I recently interviewed my grandfather about what life was like as a Japanese-American post World War II. I hoped to gain insight into a part of my heritage which I’ll never experience first hand but am saddened by. It's impossible not to see parallels being drawn between the recent travel ban and past U.S. anti-Asian policies. I can't help but feel anxiety for how the current administration seems to be playing to the fears of a bigoted populism and what can be done to counter it.
Not just your potato’s best friend, this fresh and woody herb promotes hair growth and stimulates blood circulation. The fragrant oils in the rosemary leaf also dissolve excess and clogging sebum in hair follicles to balance oil production without over-drying. Make your own herbal tea hair rinse with fresh rosemary or apply hair oil with the essential oil.