January 31, 2012

We are arriving at our two and a half-year anniversary as the collaborative soap-making, botanical-slugging, deodorant-sniffing: Meow Meow Tweet. From the beginning we approached our branding as an overall aesthetic sensibility derived from our drawing style and subject matter. People know us as the “cat soap folks” and we’re totally cool with that, because aside from the many other things we do, we are that.

Up until now, we were  hesitant about developing our brand through a logo, because we didn’t want to lose the fun of our multifarious imagery. So, it was with some surprise that 2012 rolled around and in our “old age” we decided to introduce a logo into our company.

We met Sarah Hallacher through her design first. The creator of the hilarious and absurd Vegan Shop-Up posters, she is also an artist, interactive designer, cook and member of a rad video collective. We met with Sarah in Tompkins Square Park with a bit of trepidation, as we had never brought a third party into our collaboration before. After an epic conversation, we were convinced that not only was she the perfect person to work with on the logo, but she is pretty damn cool too. Double plus!

She approached the design of our logo holistically as a representation of our diverse collaboration, as well as those things we bring into the world. Check out her process here.

We especially love this part of her thought process:

"Meow Meow Tweet is run by two brilliant artists, musicians & makers who collaborate together to create beautiful songs, installations, videos and more. Much like "meow meow tweet" is a conversation between two animals, Tara and Jeff’s life together is a conversation between two artists. This visual identity expresses who they are as a team, and plays on the animal illustrations found on their packaging."

And of course, the final result,


Thank you Sarah!

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