What's been on our minds.
Is the Zero Waste Trend Sustainable?
The zero waste movement is hot right now. Google searches for “zero waste” have tripled since 2017 and the hashtag #zerowaste has over 4 million posts on Instagram. So why is our plastic problem getting worse? And why are all the “zero wasters” wealthy white people? We take a hard look at this “trend” to see if it can actually transform into lasting systemic change.