blog

All Posts

Water Is A Human Right

indoor cat

Water Is A Human Right

We are proud to support DigDeep, a nonprofit organization working to ensure that every American has clean, running water at home. We’re partnering with DigDeep to support their Navajo Water Project and their commitment to continuing and expanding access to clean water on the Navajo Nation.

Read more

The Anti In Antiperspirants

indoor cat

The Anti In Antiperspirants

We don't make natural deodorant because we think conventional deodorant will give you cancer. We make it because we like how easily identifiable ingredients from the earth can fight body odor. Our low-waste natural deodorants absorb some moisture, but they won't prevent your body from performing a natural function—sweating.

Read more

Shopping Will Not Save the Planet

indoor cat

Shopping Will Not Save the Planet

In the last decade, there has been a considerable rise in the demand for sustainable consumer goods. As the sustainable fashion, green beauty, and zero-waste movements have gained hold in the conversation around the climate crisis, big brands have realized that sustainability sells. But is what they’re selling truly sustainable?

Read more

Who Gets to Be the Face of Natural Beauty?

indoor cat

Who Gets to Be the Face of Natural Beauty?

The standard of beauty we've been sold is one of whiteness, youth and straight cisgendered femininity. We spoke with some of our colleagues in the green beauty industry about why “representation” matters, why true inclusivity is the real goal, and what brands (and consumers) can do about it.  

Read more

Ecofascism: What It Is & How to Spot It

indoor cat

Ecofascism: What It Is & How to Spot It

There are a lot of memes circulating about clean air right now. They boast catchy slogans like “humans are the virus” and “overpopulation is the problem.” These might seem like positive environmental messages, but take a closer look, and you can see that these ideas have roots in ecofascism.  

Read more

You’re an Environmentalist During a Pandemic Lockdown. What Does That Even Mean?

indoor cat

You’re an Environmentalist During a Pandemic Lockdown. What Does That Even Mean?

Most of us are under some form of “shelter in place” as the coronavirus pandemic sweeps the globe. So, what does it mean to be an environmentalist during a pandemic lockdown? How can you use this time to fight for change (from your couch)?  

Read more

Natural Deodorant 101

cheat sheet

Natural Deodorant 101

Looking for a natural deodorant that works? Having trouble with your cream deodorant? Wondering why you smell in the first place? Here, we answer all of the most common questions about your armpits and the natural deodorant that wants to love them.

Read more

Marshmallow

plants for president

Marshmallow

Marshmallow root has been used for healing purposes for centuries. We made our own marshmallow extract for our Chamomile Yarrow Gel Face Toner, and marshmallow root powder makes an appearance in our Matcha Lime Exfoliant Mask. We love it for its softening, calming, hydrating and anti-inflammatory properties.

Read more

Is the Zero Waste Trend Sustainable?

indoor cat

Is the Zero Waste Trend Sustainable?

The zero waste movement is hot right now. Google searches for “zero waste” have tripled since 2017 and the hashtag #zerowaste has over 4 million posts on Instagram. So why is our plastic problem getting worse? And why are all the “zero wasters” wealthy white people? We take a hard look at this “trend” to see if it can actually transform into lasting systemic change.

Read more